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Ludatrix & Ludeaux
Zoe Natale Mannella
Scent, sensation and a little mischief. For Vyrao’s Ludatrix and Ludeaux campaign, photographer and director Zoe Natale Mannella plays with the senses. From glossy reds to peachy whites, intimate gestures and unexpected moments, the campaign moves between the seductive and the surreal.
IMAGINE worked with Zoe across the full campaign, bringing together edit, grade, VFX and image retouching.
The red tone and soft outline create a mood of passion, energy, and mystery, a visual metaphor for emotion or desire. A close-up, intimate shot of two people kissing. The lighting is bright and soft, contrasting the earlier red scene, and the styling, a red ruffled top and natural textures, gives the image a tactile, emotional feel.
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